PARSED CONTENT

The web site states the following, "Rideshare with drivers and riders at Western University." I noticed that the web page also said " The City of London and its partners want to help you connect with drivers and riders from all over Southwestern Ontario." They also said " Share rides to work, school and events with neighbours, co-workers, old and new friends. Save money, time and fuel and minimize your carbon footprint! To have your local Organization listed. We want to hear from you. Share your carpool stories by emailing carpoollondon." The meta header had carpool as the first optimized keyword. This keyword is followed by carpooling, rideshare, and carpool matching which isn't as important as carpool. The other words uwo.regionalrideshare.ca uses is ridematching. Southwestern Ontario is included and might not be viewed by search parsers.